CODE 2010

CODE | NAGOYA 2011 Begins Now! --
Theme for 2011: Souvenirs

Mementos/souvenirs is the theme for the 2nd annual project CODE: SHAPING THE IDENTITY OF A UNESCO CITY OF DESIGN, which began in 2010 and is conducted within the framework of the UNESCO Creative Cities Network’s design cities. Each participating city will come up with proposals for mementos or souvenirs representing what makes that city unique and special, things that visitors to each city will remember, things that one would like to take to give away as a souvenir. For this project, we will invite participants from educational organizations, including universities and technical schools, to conduct research on conventional mementos or souvenirs while exploring the identity of Nagoya. Please organize a team and participate in our CODE project.

[Closed / Participating educational organizations have been determined]

Background and Intent

The City of Nagoya, having gained recognition of its past achievements and future direction, was appointed to UNESCO’s Creative Cities Network of Design*1on the 16th of October, 2008. As of July 2011, there were ten cities that had been appointed as cities of design, including Buenos Aires, Berlin, Montréal, Nagoya, Kobe, Shenzhen, Shanghai, Saint-Étienne and Graz. Since 2010, within this ten-city network, we have been working on a project titled “CODE: The Identity of Our Cities*2”. Last year the project focused on posters with images representing the individual cities. We had great participation from those active in the creative and cultural fields including designers.

For the 2011 CODE project, we will call for proposals for mementos or souvenirs that aptly represent our city; things that make our city unique and special, things we can present to visitors to our city as mementos and tokens of our appreciation for their visit, which will also act as souvenirs we can take abroad.

To promote the CODE project this year, we will call for entries from educational organizations that rise to the challenge of proposing “Nagoya Souvenirs” from an innovative perspective. As a funded research project for educational organizations, we will ask for proposals for new mementos /souvenirs adequately representing Nagoya. Proposals will be made by breaking into teams; each team, consisting mainly of students, will explore the identity of our city, referring to its history and culture. By facilitating collaboration among the student participants, the project will also contribute to the fostering of creative human resources, as well as the promotion of deeper mutual exchanges among them, transcending the borders of educational organizations.

In pursuit of the fostering of cultural diversity in the wave of globalization, UNESCO founded the UNESCO’s Creative Cities Network in 2004; the Network aims to support cooperation and mutual exchange among the “creative cities” that seek the activation of urban communities by promoting their cultural industries.
The Network is comprised of seven categories: literature, film, music, crafts & folk art, design, media art and gastronomy.
“CODE” stands for City of Design. It also refers to a unique code or symbol possessed by each individual design city.

This research project is a collaborative initiative with the city of Kobe, another appointed design city. During January and February of 2012, we will hold a joint event in Nagoya and Kobe, including the announcement of results, which will be made by each team’s representative, as well as an exhibition showcasing the results of each team’s efforts. Ultimately we’ll create a report summarizing this research. Proposed products may be exhibited in other design cities as mementos/souvenirs representing Nagoya.

[Target Participants]

We invite teams based on individual education organizations in the Nagoya area. This includes students of universities/colleges/technical schools, etc. located in Aichi, Gifu and Mie Prefectures. There’s no limit to the number of individuals on a team. However, each team will be required to come up with a final proposal featuring a single product.

[Number of Participant Teams expected]

Four, from four educational organizations

[Research Content]

Viewed from an innovative perspective, “Nagoya Souvenirs” will be proposed and announced.

  • First of all, please identify problematic aspects of conventional Nagoya souvenirs by conducting research, proceed to find solutions and create new ideas.
  • During the research process, participants must look at pragmatic, constructive ways to cooperate with local communities and companies, with a view to producing practical commodities. The final proposal must include a prototype.
  • When necessary or requested, we will provide participants with the opportunity to exchange opinions with or garner comments from designers, creators, or producers.
  • A representative from each team will make a presentation on a result of the team’s research at the exhibition or announcement venues in Nagoya and Kobe.
  • Any presentation format is acceptable, including ppt and video. When you need particular equipment and materials for your presentation, please consult with our secretariat ahead of time to resolve technical issues that may arise due to your choice of format.
  • Ultimately we will summarize the teams’ research result in a report. To this end, we will ask each team to submit a report on its research activity as well as materials including research results and photos.
Key Perspectives
  • Sustainable and eco responsible
  • Universal
  • Functional
  • Well made
  • Poignant
  • Timeless
  • Socially useful
  • Beautiful
  • Ergonomic
  • Financially accessible
  • Easy to transport
  • As light as possible
  • In compliance with Customs regulations
  • Locally made
  • Emblematic or representative of NAGOYA

October 21st: Joint Kickoff Meeting (IdcN, Nagoya)
Early October-mid-October 2011: Individual teams begin conducting research and elaborating on their proposals

[CODE | 2011 >>> NAGOYA+KOBE Exhibition]

February 1st - 6th at Design Gallery
February 17th - 23rd at KIITO

[Public Presentation]

February 3rd
February 17th

End of February 2012: A report will be authored and completed by the end of the 2011 fiscal year. [Fiscal year ends February 29th.]


We plan to exhibit the products of the research in other design cities across the world.

Funded Expenses
  • Each team will be reimbursed for expenses up to ¥200,000.
Eligible expenses:

Expenses for supplies, booklet printing/binding, correspondences and transport required for conducting research and developing proposals, as well as round trip expenses to and from Kobe for the announcement.
*Our secretariat will prepare final exhibit materials including panels and the final report.

Ineligible expenses:

Any equipment or food purchases, as well as any monetary rewards for participants.

  • Concerning funded expenses, you are requested to settle up promptly by submitting to our secretariat a designated funded expenses account report and evidential documents including receipts immediately following the workshop.
Creative Design City Nagoya Organizing Committee
[City of Nagoya, International Design Center NAGOYA Inc., Nagoya Chamber of Commerce and Industry, Council of Chubu Design Organizations]
Creative Design City Nagoya Organizing Committee
c/o International Design Center NAGOYA Inc.
Tel: +81-52-265-2105