CODE 2010
POSTER DESIGN COMPETITION
Our versatile icon nagoya mobip (mobile + map = mobip) is a dual-purpose souvenir.
Based on Nagoya’s symbol, the maru-hachi, 
(a circle/maru holding an eight/hachi) , we researched and iconized eight of the city’s symbolic architectural works. An original subway map printed on ecological and naturally textured cork sheet, guides visitors to the station closest to each landmark. Later, by detaching the icons and connecting them with the enclosed arms and threads, visitors transform the map into a mobile. As a map, our icon nagoya mobip welcomes visitors, who then take it home as a mobile—a portable memory. Savored firsthand by feet and eyes, the interesting architectural works of Nagoya come home as a mobile, comforting visitors basking in the afterglow of the trip to Nagoya.
Meijo University: Makoto Tanida
In order to deeply comprehend any city’s charm, we need to think about it as an overlapping of the citizens’ and the outsiders’ viewpoints. In this sense, the CODE Souvenir project, by comingling the viewpoints of two cities, rather than confining the dialogue to a single city, expanded its breadth.
On the other hand, if we are to improve a city, it’s important to get involved and enjoy it. This project was not only a competition for results, but required us to be cognizant of the other universities while we tackled everything from research through presentation. Thanks to this process, the participating students surely both learned about manufacturing procedures and the harsh realities of society, while developing affection toward their cities.
I look forward to the day when I will come across some of the unique, inspirational ideas from these universities, fully converted into commercial souvenirs.
Copyright © Nagoya, UNESCO City of Design Organizing Committee. All rights reserved.
